Thursday, March 26, 2009

Hey Bing! What's a rotogravure?

With Easter just around the corner, I am reminded of one of the great musical standards to stand the test of time. I'm talking about Irving Berlin's Easter Parade, specifically the version sung by Bing Crosby in 1941's Holiday Inn.

In it Bing sings the classic line, "and you'll find that you're in the roto gravure" to love interest Marjorie Reynolds in reference to her Easter bonnet. I've always wondered....what the heck is "the rotogravure"?

Well after doing a little research this is what I found. The rotogravure as mentioned in the song is a newspaper supplement usually in the Sunday edition, which is produced by a process of the same name, where a photographic image is used to produce a plate for printing. Now the words of the song in the context in which they're sung make much more sense.

Happy Easter!

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